Category: depth

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depth

Our winning value of going deep gave us an advantage on the global stage

As one of the leading partners of global service providers in the connectedness space, we closely work with our clients on powerful technologies that accelerate connectedness. This has enabled us to gain deep insights into cutting-edge developments in the industry. Our detail-oriented and well-researched whitepapers, called Insights, are widely used by companies across the industry for first-hand information on industry challenges, path-breaking solutions, technology trends etc. Our combined expertise in connectedness and creating whitepapers gave us an advantage in winning the TM Forum’s Excellence Awards in 2020.

At the time, we were collaborating with a customer on an Insight on Autonomous Programmable Networks. We had several brainstorming sessions internally and with the customer to deep dive into every aspect of the case study. Though we had a well-researched draft, our internal review raised a lot of questions, which needed concrete answers. Hence, we dug even deeper to try and figure out the ‘secret sauce’ and the unique solutions that set us apart. And the result was nothing but a very high-quality story, ready for publication.

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“Our ability to go deep helped us beat over 100 other nominations, including many industry veterans.”

Sumit Thakur DirectorJoined Prodapt in 2018


“Why don’t we position this on the global stage and nominate it for a TMF award?”

At this point, our leader made a game-changing decision. “Why don’t we position this on the global stage,” he said, “and nominate it for a TMF award?”


As we had already gone deep in creating the Insight, we could easily satisfy the queries of the TMF analysts during the submission process. Almost every question had its answer in the Insights document. Of course, we needed some internal help in articulating the business benefits, which is a vital part of the submission. But most importantly, we also needed our customer’s approval to nominate for the award. The fact that the customer did not hesitate a bit shows the deep connections we have built with our customers.


Our ability to go deep helped us to stand out of over 100 nominations and win the TM Forum’s Excellence Award in the Autonomous Networks and the Edge category, beating many industry veterans in the process.

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depth

Embracing a drastic change to stay connected during the pandemic

When the pandemic hit us in 2020, it turned everything upside down, including work. It seemed like the entire world had gone into lockdown, and things that we took for granted—like going to the office and meeting colleagues face-to-face, were no longer possible. We had to quickly figure out a new way of working if we wanted Prodapt to survive.

And that’s when Sudha, the architect of our digital interconnectedness, came in as a saviour. Though she was not a technical person, she made it her mission to figure out how to keep us all connected through technology.

People suggested that we start using tools like Slack or Yammer, but Sudha suggested, “Why can’t we use the tools already available to us?” At that point, we were using some Microsoft tools for communication. Hence, after internal consultation with the IT (Information Technology) team and a thorough (not to mention painstaking) research on this matter, she realized that MS Teams would be the perfect tool for us. Sudha then made it her mission to use MS Teams to keep us all digitally connected.

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“We got it done, despite the pandemic, and within our original guidelines.”


Sudha Dinesh ManagerJoined Prodapt in 2019


“Why can’t we use tools already available to us?”

She spearheaded the process and created an organization-wide channel to connect everyone across the organization. To achieve this feat, she worked tirelessly with the IT team to integrate each and every email ID with the tool and immediately add the new joiners to the channel.


Today, Sudha is the go-to person for MS Teams across the entire organization, owing to her deep and extensive knowledge of the tool. And thanks to that depth, Prodapt was able to adapt and thrive even in one of the most disruptive events of recent times.

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depth

Taking a calculated risk to focus on telecom

When I joined Prodapt in 2009, I was determined to continue my career in the telecom space and hence, was looking for a company with a focus on telecom. At the time, Prodapt had just started its journey of becoming a niche player in the telecom space. I clearly remember our CEO mentioning that the company was giving up a sizeable healthcare business to focus on telecom. I was surprised that the company would take such a big risk just to become more focused. I thought, “Why would a company of this size take such a risk?

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“I was surprised that the company would take this kind of risk just to become more focused.”


Harish Krishnan DirectorJoined Prodapt in 2014


“Why would a company of this size take such a risk?”

But more than a decade down the line, I can see that the risk has paid off! Our vision and direction have helped us in gaining far more depth in this domain than most other service providers. We have become almost synonymous with the telecom space, creating a niche for ourselves. I believe this has helped us stand out and resonate with our customers.


In fact, this is one of the primary reasons why we could penetrate difficult markets like the Netherlands and other parts of Europe. Even though some industry heavyweights have their presence in these regions, we have been able to gain access and tap these markets purely based on the differentiation we offer with our singular focus and deep understanding of the telecom domain. A depth that we have deliberately built over the last 12 years. A depth that we are proud of!